Privacy Policy

This policy explains what personal information we collect through this website, how we use it, and the choices you have.

1. Who we are

This website is operated by Dubai Shoreline, a brand of FairDeal International Real Estate L.L.C (“FairDeal”, “we”, “us”), a real estate brokerage licensed in Dubai (RERA ORN 46203). FairDeal is responsible for the personal information collected through this site. This is not an official developer website.

2. Information we collect

• Details you give us: your name, phone or WhatsApp number, email address, budget, the project you are interested in, and any message you send.
• Campaign details: how you reached the site, such as the advert or search campaign (UTM tags and Google click IDs), and the page you submitted from.
• Technical details: basic device and browser information and pages viewed, collected through cookies and similar tools.

3. How we use your information

• To reply to your enquiry and send the brochure, floor plans, prices and availability you asked for.
• To contact you by phone, WhatsApp, SMS or email about this project and similar properties.
• To arrange viewings, reservations and paperwork if you decide to proceed.
• To measure and improve our advertising and website.
• To meet our legal and regulatory obligations.

4. Legal basis

We use your information because you asked us to contact you (consent), to take steps you request before entering into a contract, for our legitimate business interests in marketing property, and where the law requires it.

5. Who we share it with

We do not sell your personal information. We share it only where needed with:

• the developer of the project you enquire about, to check availability or process a reservation;
• service providers who help us run our business, such as email, messaging, CRM and spreadsheet tools;
• advertising and analytics platforms, such as Google, to measure our campaigns;
• authorities, where the law requires it.

6. International transfers

Some of our service providers store data outside the UAE. When this happens, we take reasonable steps to make sure your information stays protected.

7. Cookies and advertising

We use cookies and similar technology to understand how visitors use the site and to measure our advertising, including Google Ads conversion tracking. You can block or delete cookies in your browser settings. Some parts of the site may not work as intended without them.

8. How long we keep it

We keep enquiry details for as long as needed to respond to you and to follow up on your property search, and afterwards only as long as required for legal, accounting or reporting purposes.

9. Your rights

You can ask us to show you the information we hold about you, correct it, delete it, or stop contacting you for marketing. To make a request, contact us using the details below. We may need to confirm your identity first.

10. Security

We use reasonable technical and organisational measures to protect your information. No method of sending or storing data online is completely secure, so we cannot guarantee absolute security.

11. Children

This website is intended for adults. We do not knowingly collect information from anyone under 18.

12. Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last changed.

13. Contact us

For any privacy question or request, contact: